Briz 31 commenced transmission on July 31, 1994 under temporary licences. A permanent licence was granted on August 1, 2004 for a period of five years. In October 2006, Briz 31 changed its name to Channel 31 to reflect its expansion into other parts of Queensland. In July 2008, Channel 31 announced it would be rebranding itself as QCTV, for Queensland Community Television. In early 2010 it was announced that QCTV would once again rebrand as 31 Digital to go with the launch of the 31 Digital broadcast channel.