Promoting Your Business with 31 Digital

For more information about our packages, or anything to do with marketing on 31 Digital, you can email us at info@31.com.au or give us a call on 07 3010 7331.

Over the last 18 years, 31 Digital has helped promote thousands of local businesses, just like yours, to over two million people throughout South East Queensland.

31 Digital is a not-for-profit, community organization and we are the only Community TV station in Queensland. This makes promoting your business on 31 Digital a very unique proposition. We are the only place you can get the reach and penetration you’d expect from a television marketing campaign, at the sort of price you’d expect to pay for advertising in a community newsletter.

Being a not-for-profit organization, any money you spend with 31 Digital goes towards the employment and training of Queenslanders who are looking to get ahead in the television and media industries. These people will go on to produce the wonderful local content you see on our station, such as The Boat Show, Art Studio and The Caravan and Camping Show. Any money we make over and above these expenses goes into employing more local talent and improving our programming.

Contrary to popular belief, we do not get Government funding and rely entirely on our sponsors to survive. Fortunately we have a strong, community minded audience who support our sponsors and ensure that their support for 31 is repaid in kind.

What can 31 Digital do for you?

31 Digital reaches a monthly audience of over half a million people in South East Queensland. The only way to reach more people is via commercial television or the more expensive radio stations, which will cost you an arm and a leg. With 31 Digital, a 30 second message broadcast to this massive audience will set you back an incredible $20. And our loyal sponsors pay even less.

Better still, we are able to accurately hit your target markets by running your 30 second spot during the programs we know they’re watching. If you’re targeting Mums and Dads, we’ll broadcast your message during our family and lifestyle programming. If your target is primarily men, we’ll run your message during our massive auto and fishing line-up. Who sees your message is entirely up to you.

Whether you’re the type of business that is trying to target a very specific market, or you’re looking to get the most bang for your marketing buck, 31 Digital is without a doubt the best value marketing solution for you.

How Much?

There are two aspects to getting your 30 second spot, or TVS, to air. The first of which is its production.

Production of your TVS will cost as little as $150 and up to $1500 for the full Hollywood treatment. Most of our sponsors spend between $500 and $750.

The production of your 30 second spot is of course a one-time cost and it will be kept on file so you won’t need to pay every time you decide to run your TVS.

The other aspect of the cost is airtime. Airtime will cost you up to $20 per 30 second spot and you’ll pay even less when you sign up for longer than a month.

Entry level packages start at just $1800 for a massive 90 spots, and can be flexible to suit your budget and target market.

For more information about our packages, or anything to do with marketing on 31 Digital, you can email us at info@31.com.au or give us a call on 07 3010 7331.